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Beach Bar could be part of Hard Rock Atlantic City

Beach Bar could be part of Hard Rock Atlantic City

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Construction on the Hard Rock continues

Construction on the Hard Rock continues in Atlantic City. Feb. 13, 2018 (Craig Matthews / Staff Photographer)

ATLANTIC CITY — A beach bar is expected to be part of the new Hard Rock Hotel & Casino Atlantic City when it opens this summer.

City Council approved a resolution Wednesday night authorizing the company to apply for all necessary permits to construct, maintain and operate a beach bar. Hard Rock has expressed interest in building such a bar, according to the resolution.

“Hard Rock has requested that the city authorize Hard Rock to apply for all necessary permits and approvals,” according to the resolution. “Because of the economic impact of Hard Rock and the benefits to the City of Atlantic City, its visitors, residents and taxpayers, the City is willing to accommodate Hard Rock’s request.”

The proposed beach bar will be located between the Steel Pier and Maryland Avenue, city officials said.

Last week, representatives of Hard Rock met with the members of the council’s Planning and Development Committee, Councilman Kaleem Shabazz said.

“They are committed to bring people into the city,” Shabazz said.

Since July, workers have removed the ruby-red minarets and onion domes that dominated the former Taj Mahal Casino & Resort’s facade.

Hard Rock and investors Jack Morris and Joe Jingoli are spending about $500 million to convert the property. The company expects the project to generate more than 1,000 construction jobs and 3,000 permanent jobs.

When it opens, Hard Rock Hotel & Casino Atlantic City will offer a range of gaming opportunities, with plans calling for 2,400 slots and 130 table games, according to its website.

Hard Rock did not return calls for this story.

Contact: 609-272-7046 NHuba@pressofac.com Twitter @acpresshuba

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