Rally for Tally

More than 400 children and their families gathered at Dolphin Field in Atlantic City for a pep rally to honor coach and mentor Demond Tally while promoting unity between Atlantic City and Pleasantville.

ATLANTIC CITY — Residents came together last month to honor the memory of the Atlantic City youth football coach who was fatally shot earlier this year.

Coaches and administrators of the Pleasantville Jokers and Atlantic City Dolphins youth football teams, along with the D’Arcy Johnson Day law firm, held a pep rally Sept. 21 at the city’s Dolphin Field, according to a news release from the firm.

Demond Tally, 45, who was found shot at 5:13 a.m. Feb. 10 on Presbyterian Avenue in Atlantic City, coached the Dolphins, having joined the peewee league in 2003.

Called the “Rally for Tally,” more than 400 children and their families attended for food, drinks, cheerleading demonstrations, flag football and other activities.

"This event was designed to promote unity, sportsmanship and friendly rivalries, as well as promote nonviolence between the two neighboring communities, through the use of a variety of fun filled team building activities," said Shurlana Stewart, acting president of the Dolphins. "The youth in the two organizations worked together to complete the varied team activities, while having an opportunity to bond and develop relationships with members of the other organization."

Numerous community groups in both cities contributed to the event, Stewart said, including police foundations, municipal agencies and others.

“This was the perfect way to pay tribute to Coach Tally, and we’re thankful that D’Arcy Johnson Day’s sponsorship allowed us to offer so much at the event,” said Hassan Kirk, coach of the Pleasantville Jokers. “Whenever we need support for a community event, especially if it involves children, we can always count on DJD to help.”

The day Tally was found shot, city police responded to an alert from the city’s gunshot-audio detection system, according to previous reports.

Tally was taken to the AtlantiCare Regional Medical Center, City Campus, where he was pronounced dead.

"The death of Coach Demond has been tough for the two communities, and especially of the Atlantic City Dolphins Organization," Stewart said. "We want to honor his memory in a way that was impactful to the area youth, which is what he did when he was alive."

Contact: 609-272-7241


Twitter @ACPressMollyB

Staff Writer

My beat is public safety, following police and crime. I started in January 2018 here at the Press covering Egg Harbor and Galloway townships. Before that, I worked at the Reading Eagle in Reading, Pa., covering crime and writing obituaries.

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