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Ocean Resort Casino principals want to combine luxury, family

Ocean Resort Casino principals want to combine luxury, family

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ATLANTIC CITY — When the first guests walk through the doors of Ocean Resort Casino on June 28, there is a good chance a member of the Deifik family will be there to greet them.

Family is important to Bruce and Nancy Deifik and son Jordan. And the new owners of the former Revel Casino Hotel believe a focus on treating everyone like they are part of theirs will be the most noticeable difference to guests.

“We want to create a culture of family here,” said Jordan Deifik, principal of Ocean Resort. “We’re firm believers in family, and we view everyone, from our team members to our guests, as an extension of that.”

After Bruce Deifik purchased the $2.4 billion property at the north end of the Boardwalk for $200 million from Glenn Straub in January, one of the first things he said publicly about Ocean Resort was that it was going to be more inclusive than the previous occupant. Gone are the two-night hotel stay requirement, the smoking ban and the obstructive Boardwalk wall, which will be replaced by a soft incline of steps.

A closer look at the Ocean Resort Casino

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Members of the media were given a tour Monday of the Ocean Resort Casino in Atlantic City, including the casino floor. A Casino Control Commis…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of an outside deck at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, …

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The casino floor at Ocean Resort Casino awaits new patrons when it opens on June 28.

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A luxury suite on the 39th floor at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday Ju…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show off some of the features of the redesign…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the escalators at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show off some of the features of the redesign…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show off some of the features of the redesign…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Employee cafe at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to sho…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show off some of the features of the redesign…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Chrome columns reflect the flowery carpet in a hallway at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in At…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show off some of the features of the redesign…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The Sky Garden at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to sh…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view from above the casino floor. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show off …

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show off some of the features of the redesign…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of Absecon Inlet from a suite on the 39th floor at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in At…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the escalators at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the casino floor with slots machines at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic C…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the "Den" a meeting lounge at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monda…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Lights in a hallway at Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to s…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show off some of the features of the redesign…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Ovation Hall theater at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018,…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the casino floor with slots machines at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic C…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The Sky Cafe at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The Sky Cafe at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of of the Atlantic City Boardwalk and ocean from the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atla…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view from above the casino floor. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show off …

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Ocean Resort Casino Tour

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Gaming tables waiting to be uncovered for the opening of the Ocean Resort Casino The media was given a tour of the Ocean Resort Casino in Atla…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Seth Schorr, resort advisor for the Ocean Resort Casino in Atlantic City, guides the media through the facility. The media was given a tour of…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the casino floor with slots machines at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic C…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Ocean Casino Resort

Ocean Resort Casino Tour

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A view of the casino floor with slots machines at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic C…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view from above the casino floor. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show off …

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Ocean Casino Resort is offering discounted rooms throughout much of the offseason.

Ocean Resort Casino Tour

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Worker construct the framing for large aquarium that will be set in the main lobby at the Ocean Resort Casino. The media was given a tour of t…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Ovation Hall theater at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018,…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The ocean and Atlantic City Boadwalk will be visible to patrons.

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the escalators at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the Atlantic City skyline from a suite on the 39th floor at the Ocean Resort Casino. The media was given a tour of the Ocean Resort …

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Seth Schorr, resort advisor for the Ocean Resort Casino in Atlantic City, guides the media through the facility. The media was given a tour of…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the escalators at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of of the Atlantic City Boadwalk and ocean from the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlan…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A luxury suite on the 39th floor at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday Ju…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the casino floor with slots machines at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic C…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2018, to show off some of the features of the redesign…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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Monday’s tour offered an inside look at the redesigned Boardwalk property, which was formerly the Revel casino.

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the escalators at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic City, Monday June 11, 2…

Ocean Resort Casino Tour

Ocean Resort Casino Tour

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A view of the casino floor with slots machines at the Ocean Resort Casino. The media was given a tour of the Ocean Resort Casino in Atlantic C…

Ocean Resort Casino room

Ocean Resort Casino room

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Luxury suite on the 39th floor of Ocean resort Casino Atlantic City.

Ovation Hall seating

Ovation Hall seating

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Ocean Resort Casino

Ocean Resort Casino

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Bird's eye of new casino floor

Ovation Hall

Ovation Hall

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Ocean Resort Casino

Ocean Resort Casino

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Casino floor of the Ocean Resort Casino 

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

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Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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Seth Schorr (right), founder of Fifth Street Gaming, Ashley Polo, vice president of Brand Marketing and Communications and Jordan Deifik,princ…

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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The Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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Ryan Taglianetti of Cirignano Contracting Inc. painting part of the railing at Ocean Resort Casino in Atlantic City which will open June 28th …

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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Seth Schorr, founder of Fifth Street Gaming, Ashley Polo, vice president of Brand Marketing and Communications and Jordan Deifik,principal of …

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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Steel Pier reflection off the Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff P…

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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Theater at Ocean Resort Casino in Atlantic City which will open June 28th this year. May 24, 2018 (Craig Matthews / Staff Photographer)

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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Seth Schorr, founder of Fifth Street Gaming; Ashley Polo, vice president of brand marketing and communications; and Jordan Deifik, principal o…

Inside of Ocean Resort Casino

Inside of Ocean Resort Casino

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Ryan Taglianetti of Cirignano Contracting Inc. painting part of the railing at Ocean Resort Casino in Atlantic City which will open June 28th …

“We listened to what people had to say,” said Seth Schorr, resort adviser and CEO of Fifth Street Gaming. “We heard them, and we’re going to create a high-end, quality experience but one with a value proposition as well.”

While Ocean Resort will still be a luxury hotel, having partnered with Hyatt Hotels’ Unbound Collection, a more family-friendly atmosphere will be apparent, Jordan Deifik said. Among the amenities that will cater to a wider array of guests are The Den, an esports and video game hub perched above the casino floor; Cereal Town, a breakfast bar with international varieties; TopGolf Swing Suite, the world’s largest indoor golf simulator; and Rocket Fizz, a candy chain.

But Ocean Resort is a casino first and foremost. The 130,000-square-foot gaming floor will have nearly 100 table games and more than 2,000 slot machines.

They are also prepared for New Jersey to regulate and tax single-game sports wagering. The resort recently partnered with William Hill, the U.K-based sports book giant, to run its operation.

“We’re going to have a world-class sports book right in the center of the casino floor,” Deifik said, pointing out the 7,500-square-foot location during an exclusive tour for The Press. He also said private sports book suites would be available for big-game experiences.

Deifik said when the family began negotiating with Straub in May 2017, they had a hunch Atlantic City was on its way up and they wanted to be a part of it. Besides the purchase price, the ownership group has invested more than $150 million in renovations on that bet.

“Atlantic City was dealt a very bad hand,” Deifik said, a reference to casino closings and negative press surrounding the gaming industry in the resort. “But we felt it was the perfect timing for us to reintroduce this level of experience to Atlantic City.”

Combined with the opening of Hard Rock Hotel & Casino, which will also debut June 28, Deifik said he believes this summer is going to be great for Atlantic City. Until the opening, Deifik said the team at Ocean Resort, now more than 900 strong with close to another 2,500 about to be added in the coming weeks, has a single goal.

“We’re really, really focused on offering an incredible experience for our guests,” he said. “It’s one thing to say what you’re going to do, it’s another to deliver. We believe we’re going to deliver something Atlantic City has never seen.”

Contact: 609-272-7222 DDanzis@pressofac.com Twitter @ACPressDanzis

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Staff Writer

I cover Atlantic City government and the casino industry since joining The Press in early 2018. I formerly worked as a politics & government reporter for NJ Herald and received the First Amendment: Art Weissman Memorial NJPA Award two years in a row.

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