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Bally's name and logo to stay with casino in Atlantic City

Bally's name and logo to stay with casino in Atlantic City

Bally's Atlantic City

Total gaming revenue at Bally’s ($191.9 million) declined by 9.1 percent in 2018.

It looks as if the Bally’s name will stay on a casino in Atlantic City.

Twin River Worldwide Holdings announced Tuesday it was purchasing the Bally’s brand previously owned by Caesars Entertainment Inc. and would rebrand most of its properties under the name and logo.

Financial terms of the deal were not disclosed, but the New York Post reported that hedge-fund invester Soo Kim, who owns Twin River, paid $20 million for the rights.

Twin River agreed in April to purchase Bally’s Atlantic City for $25 million in a deal that’s expected to be approved by the end of the year.

The company owns and manages nine other casinos — two in Rhode Island, two in Mississippi, one in Delaware, one in Missouri and three casinos and a horse racetrack in Colorado.

As part of the deal, Caesars Entertainment retained the naming rights to its Bally’s Las Vegas Hotel & Casino property.

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Started at The Press in 1993 as an Ocean County reporter. Moved to the copy desk in 1994 until taking over as editor of At The Shore in 1995. Became deputy sports editor in 2004 and was promoted to sports editor in 2007.

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