What is SEO?
Search Engine Optimization – It is a marketing technique which focuses on increasing visibility, and improves search engine ranking in organic (non-paid) search engine result pages. SEO comprises both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
In simple words SEO is the technique of optimizing web pages so that it ranks higher in search engine result pages (SERPS) for a target set of Keywords/Phrases. SEO isn’t just about building search engine-friendly websites. It’s about getting your site better for people as well.
Why is SEO needed for a Website?
Search engines provide targeted traffic, by following a pathway based on links. If search engines cannot crawl and index your website you will not be able to drive traffic to your website.
The majority of web visitor traffic is driven by the major search engines such as Google, Bing, and Yahoo. Social Media & other platforms can drive traffic and generate visits, though still, most users use search engines as the primary source.
Search engines use search queries—the combination of words or a word that users type into the search box – to drive customers to your website. Research has demonstrated that search engine traffic can build (or break) an organization’s success. Targeted traffic to a website can provide awareness, revenue, and exposure like no other channel of selling can do. Investment in SEO can deliver an exceptional return on investment compared to other types of marketing and publicity.
Why can’t the search engines evaluate my website without doing SEO?
Search engines are just algorithms that scour data online; they still need assistance knowing what to look at. The major engines like Google, are constantly improving their technical expertise to crawl the web more deeply and thoroughly to bring back better results to users. Proper SEO analysis can bring you more visitors and increased attention. Though, at the same time, the wrong practices can hide or lay to rest your site deep in the search results where there is no visibility.
In addition to making content usable to search engines, SEO also helps boost rankings in search results, so that searchers will more readily see it. The internet is becoming increasingly competitive, and those who perform SEO will have better results on search engine results pages.
Important SEO Factors
- On page Factors: These are links, quality content, and correct website data.
- Off page Factors These are quality links from trusted online partners, blogs, social media, photos, and your correct online listing