Advertising

pressofAtlanticCity.com has a talented creative services staff that can create and build ads for you. We are well versed in these guidelines and online recommendations. We are always researching new ad technologies that will best serve our advertisers. Let us develop a campaign that will work best for you.

Creative conception and development of your ad campaign can be arranged through your sales representative.

Animation:

• Animation for floating or overlay ads with no close button can run a maximum of 10 seconds.
• Any replay of a floating or overlay ad or animation must be user initiated with a “replay” button or some similar device.
• Animated .gifs and Flash ads of fixed in page dimension (like banner or skyscraper ads) can be repeatedly animated and must be within the specifications for size limitations.
• Any animated ad that plays over the content and is longer than 10 seconds or not frequency-capped must have a close button.

Sound:

Due to our large at work audience, we recommend against using sound in most ads.

Audio can be used for pressofAtlanticCity.com advertisers in the following instances:

On advertisers’ individual splash pages, audio can be used to enhance content and grab the user’s attention.

• Audio should only be used when it is integral to the information the user is seeking and adds to the user experience—an example is audio on a movie trailer.
• When audio is used, it should be user initiated. For example, the user clicks on “sound on” button/text on the ad or rolls the cursor over the ad. Also, the ad needs to be placed so that it is obvious to the user that audio is part of the ad. In other words, the ad must be visible to the user when the user hears the sound.
• Ads with audio must always have a button that allows the user to turn off the sound.

Floating and overlay ads:

• We accept third-party vendor floating ads.
• All creative executions must be approved by the pressofAtlanticCity.com General Manager.
• If pressofAtlanticCity.com creative services creates the clients Shoshkele,
• Please allow several weeks for creation and testing.
• A brainstorming session must be set up first. Please see your sales representative to start this process. (If agency or client provides the Shoshkele, this brainstorming session is not required.
• Concept will be presented and approved by the client before final execution of the Flash animation.
• If the client provides the Shoshkele, we need at least a week notice for approval and testing the ad unit.

Rollover or expandable ads:

• The rollover or expanded window must be user initiated by the cursor rolling over the ad or a portion of the ad. It must automatically close after the cursor leaves the ad.

Close Buttons:

Any fixed in-page dimensions (like banner or skyscraper ads) do not require close buttons.

• Any floating or overlay ad that runs more than 10 seconds or isn’t frequency capped must have a close button.
• Pop-under ads can use the corner X of the ad window as the close button.

Frequency Caps:

• Frequency caps are imposed on all ads that interrupt editorial content. This includes floating/overlay ads like Shoshkeles or Eyeblasters, pop-unders and interstitials. These frequency caps may vary by section.
• Frequency caps may be initiated at advertiser request for campaigns.
• All campaign level frequency caps must be set through the pressofAtlanticCity.com ad server

Clicking to other web sites:

• All ad click-throughs that load another web page will open in a new browser window.
• A click-through can open only one new browser window.

Deceptive Ads:

• All functionality visually implied in an ad must be working and not designed to deceive the user.
• “Close” and “Skip ad” buttons must work as labeled and cannot link to another web page.
• pressofAtlanticCity.com reserves the right to refuse any ad deemed to be fraudulent, misleading, abusive, indecent or vulgar.

Creative Submissions and 3 rd Party Code:

• All ads must be submitted to pressofAtlanticCity.com for approval.
• 3 rd party ad technologies and ad servers should contact pressofAtlanticCity.com at least one week (5 business days) prior to campaign for creative approval and testing.

Flash Ads:

• Flash ads should be published in Flash 5 or 6 (or lower) to allow for maximum viewership.
• Flash ads should have the clickTAG expression encoded. The clickTAG is the tracking code assigned by the ad server to the ad.
• A default .gif ad should be submitted for visitors who don’t have the Flash plug-in.
• Overlay or floating animations should contain FSCommand to close the Flash animation and allow the user to continue using the functionality of the site.

Exceptions to any of these guidelines may be made at the discretion of the pressofAtlanticCity.com General Manager.